At the latest Baselworld watch & jewelry trade show, Luminox introduced its new Cargo Box Pop Up store concept. Offering maximum flexibility for diverse set-up variations, the modular Cargo Box system was specially developed for Luminox. The main player at the stand is an integrated Lift & Learn feature that provides digital product information and tells the brand story. An interactive, modern and modular way for all Luminox fans to discover more about the brand and their favored timepieces.