Luminox 3722.ECO, Bear Grylls Survival ECO, ‘NO PLANET B’, 42 mm
This revolutionary timepiece combines Luminox’s precision watchmaking with Bear Grylls' adventurous spirit and the innovation of #tide ocean material, while simultaneously championing environmental conservation. The 42mm case and the strap are made from 100% ocean plastic collected in partnership with #tide. The black strap has the message – “I USED TO BE A BOTTLE” printed on the inside of the strap, reminding the wearer of its origin. The watch features a Swiss Quartz movement, 200m water resistance and the Luminox Light Technology. The case back has a unique ocean design with the mantras ‘EVERY SECOND COUNTS’ and ‘NEVER GIVE UP’ engraved alongside the Luminox, Bear Grylls and #tide logos. The strong and emotional phrase ‘NO PLANET B’ is visible on the dial and serves as a stark reminder of the seriousness of our environmental crisis and the need to make drastic changes now.
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SWISS MADE
24/7 Illumination
Water Resistance
Used by Elite Forces
Features
About #tide ocean material®
#tide ocean materials are made from 100% ocean-bound plastic, developed in partnership with Swiss scientists. On five islands in the Andaman Sea off the coast of Thailand, local fishermen are being trained and paid to gather and sort plastic waste.
Cleaner Oceans, Sustainable Lifestyle
The #tide material starts out as this collected plastic waste, which is then broken down by a sophisticated sustainable process to its base particles. These are treated, cleaned, and then shredded so that they can be injected, just like the original plastic it once was. In this way, Luminox reuses this material, reduces the impact on the planet, and helps to clean up the ocean, while also helping these indigenous people learn a new skill and make a regular income.
Sustainability @Luminox
Sustainability has been on Luminox’s radar for a while, and its parent company, Mondaine Watch Ltd., is one of the world’s first carbon-neutral watch companies. Since 2020, all Mondaine brands, including Luminox, operate with net-zero carbon emissions. The Mondaine Group uses solar power and eco-friendly materials in its production processes and is renowned for its innovation, including in the environmental field. In addition, a proportion of the company's revenue is donated to social and environmental non-profit organizations, such as Fairventures Worldwide.
