22 February 2024 – American born, Swiss Made watch brand, Luminox, is kicking off a special anniversary year with the release of a blackout limited-edition Navy SEAL 3500 Series ALL IN ALL THE TIME model. As a nod to the brand’s heritage with the U.S. Navy Department, Luminox launches an exclusive 775 pieces, in honor of the Navy Department starting on October 13, 1775.
This watch epitomises Luminox’s identity and long-standing connection to the Navy SEALs. Since the first launch of the Navy SEAL watch in 1994, Luminox continues to produce watches that are tough and robust for the world’s most elite and special forces in the world and that are officially being licensed by the U.S. Department of the Navy.
Apart from their impressive physical toughness, the Navy SEALs’ unmatched mental strength clearly plays an equally important role to enable these warriors to continuously deliver exceptional performance in the most extreme situations. They utilise mantras to build and grow a mindset which allows them to overcome seemingly impossible missions and tasks. The new limited edition pays homage to one of their key motto’s, “All In All The Time”. The mantra is used as a call and response between members of a unit to prepare and focus each other before carrying out a mission. The “All In All The Time” mantra is embossed in gold color on the dial from 7-11 hours, providing motivation to the wearer to give their all, no matter the situation. This sits opposite the date function at 3 o’clock.
The watch features a black rubber strap and the popular Luminox black-out colorway with the striking golden colored mantra on the dial, along with the gold tone Navy SEAL trident logo on the case back. With a 45mm CARBONOX™ case and uni-directional bezel, the watch is made from carbon fibre, making it extremely lightweight and durable. This timepiece features the brand’s signature Luminox Light Technology across the hour markers, hands and bezel making the watch glow 24/7 no matter the light condition. This constant visibility allows the wearer to be ‘ALL IN ALL THE TIME'.
With the iconic blackout design and Navy SEAL 3500 shape, this limited edition is perfect for the tactical enthusiast and those looking for a reliable, rugged watch that honors the mindset of the toughest marine commandos on the planet. It’s a watch that inspires to be ‘ALL IN ALL THE TIME’.
Click here to discover the new collection.
