5. March 2024 - Swiss watch brand, Luminox, is excited to announce the launch of the new Atacama Field 1960 Series of timepieces. Inspired by its namesake, the Atacama Desert, this series of Field watches with textured finish dials evokes the terrain and rugged landscape of the desert. These high-performing, super readable and durable watches are designed for exploration in the most hostile environments, encompassing Luminox’s commitment to exploration and their enduring spirit of adventure.

The Atacama Field 1960 Series is the epitome of a field watch. Featuring a clean design with a large dial that displays the 12- & 24-hour clock, along with a red tipped second hand and red arrow next to the date at 3 o’clock for instant readability. In addition, as with all Luminox watches, they feature the brand’s signature Luminox Light Technology, ensuring unmatched visibility in any light condition for up to twenty-five years.

The field watch rose to prominence during the First World War due to soldiers demands for reliable and portable timepieces. Trench fighting required instant readability and accurate timing, creating a need for watches compact enough to be worn on the wrist. The rigors of the battlefield called for watches resilient to water and shock, shaping the Field watch’s distinctive style – rugged and practical with virtually no embellishment. Today’s Field watch retains a utilitarian and high performance design ethos; the new Luminox Atacama functions as the perfect companion for professional explorers and adventurers alike.

For almost a century, the Field watch has symbolized classic style, and its popularity continues to grow. The new Atacama Field 1960 embraces aesthetic codes and rugged reliability in a modern 2 version designed for the toughest conditions. The timepieces are available in three colorways: full blackout, a dark green dial with sand hour numbers, and a black dial with sand hour numbers. The watches are adorned with a black rubber strap with black textile on top (tone-in tone stitching) and a CARBONOX™ signature buckle.

Engineered with Luminox’s own 43 mm CARBONOX™ case, these lightweight field watches remain affordable without compromising quality and durability, catering to both seasoned explorers and keen adventurers. The simplistic design makes this series perfect for the bold and brave who explore the globe’s harshest environments as well as those who navigate everyday adventures, big or small.

Click here to see the collection.